The first step in creating a brand was to get a handle on the company culture and what they wanted to portray to their audience/customer. With such a youthful excitement for their business and the target market that they were in pursuit of, we brought proof of concept to the FreshGear team for evaluations, additional feedback, and a brainstorming session. The two teams worked together brainstorming fresh ideas, to add additional value to the proof of concepts Bucca initially developed. Going beyond the initial proofs, we dove back into the design of our new "FG" brand idea derived from the brainstorming session.
The final design of the Logo as well as tag line portray the spirit that FreshGear was looking for in their new start-up, demonstrating a perfect balance between sophistication and urban chic the "FG" logo hit the target dead center. By working closely with the FreshGear team we were able to create a brand that we all hope to see on many T-shirts in the future.