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The Ramblings of the Director of Interactive Media at Bucca with an emphasis on emerging technology, gadgets, and innovative ideas.

TV viewers vs. Internet users

brian

First off, let me say that I love Gary's no nonsense approach. Check out this short post from his blog about the value of viewer/user/customers not being equal. This is probably (at least in my mind) the concept that big business is struggling to understand the most. Gary explains it perfectly so check it out.

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