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The Ramblings of the Director of Interactive Media at Bucca with an emphasis on emerging technology, gadgets, and innovative ideas.
Here is a collection of a few short (roughly 3 minutes each) social media sit downs that I ran across recently. I feel they capture the direction leading brands are going in this new environment of social marketing. There are a few things that we can all learn from the techniques that these brands are using to connect with people. Things are changing and your business or agency should change with it. Keep up on the latest trends with these videos.
What cool new technology trends will emerge in the upcoming year? See what the innovative agencies are adding to their arsenals.
Electronic Arts, Coca-Cola and more explain how they are positioning their brands on social networks such as Facebook and MySpace.
Featuring: Jim Calhoun of PopularMedia, Melissa Hudson, A&E, Doug Chavez, Del Monte Foods, Michelle Thomas, Zappos.com, and Hilary Weber of Kaiser Permanente
Brands are faced with tough choices as the economic situation escalates. Take a look at how some agency experts recommend handling a brand during the lean times.
Wondering how best to get on board the Twitter train? Watch as four brands explain how they are harnessing social networks to connect with consumers.
How hard is it for brands and agencies to collaborate on creative? Watch as three industry leaders describe their most exciting and successful partnerships.
So lets start a discussion, add your comments below.... What do you think is turning head (or will turn heads) in 2009 when it comes to social media marketing?
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