The Ramblings of the Director of Interactive Media at Bucca with an emphasis on emerging technology, gadgets, and innovative ideas.
Interactive Media & Marketing
Local (Minneapolis / St. Paul) company Pedal Brain is going to give Nike+ a run or better yet, a pedal for their money. Pedal Brain can be thought of as three integrated products. First, it's an iPod and iPhone ANT+ accessory. Second, it's a complete training log. Third, it's a coaching platform. Simply go for a ride and all your performance data is uploaded in realtime to the web where coaches, teammates and friends can see it (if you allow them to). There's no post workout data upload step.
The Pedal Brain, which has been Apple approved, will be available through local bike shops this spring with pricing for the device landing between $130 and $190. Pedal Brain's online service will be subscription based, though users will be able to get a limited version for free.
Google has just announced Google Wave, a new in-browser communication and collaboration tool that is already being hailed as the next evolution of email, instant messaging, and tweeting. Could this be how we are all communicating in the near future? Is this a Twitter killer?
We will all need to wait to find out, because Google is only releasing the beta of Wave to developers at this point and it will not be available until later this year for the general public to play with (outside of them accepting your request to beta test). I've got our (Bucca's) place in line, as a developer that is eager to start using/testing/developing new uses for the wave, so hopefully we get the nod and we can play with it a little.
Here is the Google Wave Developer Preview presentation at the Day 2 Keynote of Google I/O.
Here is a prototype of the iPhone using the built in media player that uses physical objects to trigger playback. It is based on Radio Frequency Identification (RFID) that triggers various iPhone interactions when the wireless tag embedded inside the physical objects are within range of the iPhone. Rumors have been circulating that Apple will be adding RFID support to the soon to be released (Summer 2009) iPhone, which would really push this technology into the fast lane.
Apple announced back in March that iPhone Software 3.0 will include a new API that will allow iPhone apps to talk directly to third party hardware devices. The announcement came during the company's media event previewing the iPhone OS 3.0. With the release of 3.0 Apple molds the iPhone into something far more than a smartphone with fun and game applications. The iPhone is now poised to become your central mobile hub for controlling all sorts of hardware accessories.
During the announcement Apple gave examples of a stereo dock managed by the iPhone, and a radio dongle tuned by the unit. They also demonstrated a Bluetooth-enabled blood sugar monitor and depicted a blood pressure cuff attached to the iPhone.
With these new capabilities, devices won’t need to be designed with a user interface themselves, but instead only need to interface with the iPhone via a USB or Bluetooth connection. Everything from the treadmill at your local gym to the medical devices some are required to wear on a daily basis, they can now all be made “iPhone-ready” by simply developing an iPhone Application and adding it to the iPhone App Store.
These exciting abilities will be part of theiPhone SDK for the iPhone OS 3.0, which is currently in beta and will be released later in 2009. Learn more about this exciting upgrade and watch Apple's presentation here.
What type of external devices would you like to see iPhone connected? Let me hear your ideas, from the wacky off the wall idea to an earth shattering, paradigm shifting, million dollar sure thing. OR if your not interested in sharing your idea with the world in the comments, you can contact us separately.